Brand leaders of their day Tonibell dominated the mobile soft ice cream industry for several decades from the early 1950s. Alongside Mister Softee and Mister Whippy, Tonibell patrolled Britain’s streets until fading away in the 1990s when other household names such as Lyons Maid were also casualties of economic reality. Details of the building of current bespoke ice cream vans bring the story of the ‘mobiling’ industry up to date.

Publisher: Crecy Publishing Limited

Status: Current

Number of pages: 64

Binding: TBA